• Currently dig'n my role as Product Designer for an innovative & award winning lifestyle brand.

BACKGROUND

History

In my early career, I was one of a small group of product designers in the Southeast USA commissioned by commercial fabricators whose clients include American Airlines, Carnival Cruise Lines, and global real estate developers The Swire Group.

EXPERIENCE

Today

I have spent over 15 years in brand management representing companies such as BiC, Hobie, and NeilPryde before serving as Art Director for the Imagine Paddle Surf Co. (2013-2016). I now embrace the opportunity to drive the product design and visual identity of the Boardworks Surf Collection of products. A Division of Confluence Outdoor.

  • Influence the way Users Experience (UX) media with intuitive aesthetic design and structured content that benefit User Interaction (UI).

AREAS OF FOCUS

Visual Design

Design fundamentals rooted in the practice of fine art — composition, color theory, and typography are applied in digital, print and mixed mediums. Layout elements on a page in a fluid and visually appealing manner. Create color pallettes and use typefaces that are consistent with the emotion you want to portray.

Responsive Design

Understand that the majority of users accessing content are on mobile devices. Elevate your reach. Exploit the flexibilty and usabilty of design that adapts to the multitude of device options adopted by today's user.

Skills that I use everday.

SKILLS

  • The graphic below represents a humble valuation of my expertise based on a set of three criterion — Experience in the field. / Efficient use of technologies essential to the generation of related deliverables. / Capacity for incorporating new trends in associative design.

  • UX / UI Design

User Experience (UX) Design is all about enhancing user fulfilment. User Interface (UI) Design influences user interaction.

ADOBE CREATIVE SUITE (CS)

Photoshop

Illustrator

InDesign

0

2.5

5.0

7.5

10

  • Front-End Development

Front-end or Client-side Development utilzes HTML, CSS and JavaScript to produce a digital platform in order to interface with the user.

PROGRAMMING LANGUAGES

HTML

CSS/SCSS

JavaScript

0

2.5

5.0

7.5

10

  • Content Management

Content Management (CM) Systems, support the collection, management, and publishing of digital content.

CONTENT MANAGEMENT SYSTEMS

Joomla

WordPress

Drupal

0

2.5

5.0

7.5

10

  • Product Design

Product Design fuses art, science, and technology — creating tangible products from the ideation phase forward.

COMPUTER AIDED DESIGN (CAD) / 3D MODELING SOFTWARE

AutoCAD

3Ds Max

Alias

0

2.5

5.0

7.5

10